27 March 2006

Our new favorite thing

So we all know, perhaps evidenced by the fact that we don't know, that Americans are not nearly as interested in SMS messaging as our counterparts in Europe and Asia (not really a newsworthy observation since 2003, when this was NEWS - see The Economist, Bluetooth News, etc.). And, T and I were no different. But then, aha!, along came GOOGL (or 46645) - the mobile 411. And I mean 411 as in the "down-low," the "info," the "story."

Want to know how many square feet in an acre? Text "acre to square feet" to 46645- and in seconds see

1 acre = 43560 square feet

appear on your phone. Want to know where and when "Inside Man" is playing near you (and you do... it's not to be missed). Text "Inside Man, 10023" (um, use your own zip code) and see

(1/3)Movies: * Inside Man 2hr 9min,R,Suspense/Thriller/Drama, 3.7/5 AMC Loews Lincoln Square 12 & IMAX 12:10 1:30 3:20 4:40 6:30 7:45 9:50 10:55 1998 Broadway


Is this great or what? And best of all, this spells the end of those $1.50 411 calls you make on your phone to get the number of that restaurant. Instead, text "Ouest NYC" to see

(1/2)Did you mean 'OUEST nyc'?
Google Local: Ouest 2315 Broadway New York, NY 10024 212-580-8700 5.2 mi, N


Does it get better than this? Okay, maybe just a hair - sports scores, please? Texting "GMU Uconn" returns Sorry, 'gmu uconn' did not return any results. For HELP on Google SMS, please reply with 'help' or go to http://sms.google.com. As we know today, the results were extraordinary: the first result listed on Google reads UConn's luck finally runs out vs. GMU.

And, unlike American Idol's text-to-vote option on Cingular, GOOGL works with every carrier, every phone that is SMS capable. It's been said before, but we'll say it again, Google changes everything it touches. What can we say? Google's GR8

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