His and Hers Radio?

Here is XM, going after the men... after all, they signed Howard for soooo much money. And over there is Sirius, certainly not aiming at that 18-34 male demographic when they signed the big O, for not quite as much money. If they keep going in this direction, we could end up with Sirius-ly XM Satellite radio - all the programming he, or she, could ever want. Hmmm....